Rhetorical Analysis Of Steve Jobs Commencement Speech

Harmon 1 A Rhetorical Analysis of Steve Jobs Commencement Speech for Stanford Universitys Graduating Class of 2005: Jobs titled his speech Youve got to find what you love. Steve Jobs is best known as an American entrepreneur, inventor and industrial designer. He was the cofounder, chairman and CEO of Apple Inc. and founder, CEO and chairman of Pixar Animation Studios. Jobs and cofounder of Apple Inc. Steve Wozniak are wildly recognized as pioneers of the microcomputer revolution of the 1970s and 1980s. The Rhetorical Analysis is a prepared text of the Commencement Address delivered by Steve Jobs on June 12, 2005, published by Stanford News which is produced by the office of University Communications and updated daily on the web†¦show more content†¦Jobs found an effective way of balancing his use of Ethos, Pathos and Logos to control the delivery and receipt of his message. His tone is informal, he speaks in the first person singular to his audience (I) himself and (you) his audience to the components of (we) as equals. He constructed a persuasive rhetorical stance with the use of Ethos: The persona of the rhetor is larger than life, a world renowned an innovative genius in his field. A very credible and appropriate choice to excite college graduates. Isnt this an uncertain goal college graduates aspire to achieve? Yet from the onset of the speech, the rhetor engaged his audience with his use of pathos to soften the larger than life figure addressing them. First with his use of pathos announcing the title of the speech they would hear.‘You’ve Got to Find What You Love’ suggesting to his audience, this is not about me. It is about me only to the extent of aiding you on your journey to achieve your success. I am here for you today. After the traditional â€Å"I’m honored to be here and your University is one of the finest in the world he unified his audience and himself. We are both honored to be in the prescience of each other and we are both important people in the world. He immediately went a step forward with this rhetorical stance by sharing that he never graduated from college or attended a college graduation. Jobs announced his message was simple. Many rhetors have chosen to tell their story. That is notShow MoreRelatedSteve Jobs Stanford Commencement Speech Analysis1394 Words   |  6 PagesSteve Jobs’ Stanford Commencement Speech: Speak from the Heart A- Speaker and Subject Identification. When technology, innovative and new products subjects is brought up, a few names come to mind. Between these names is that of Steve Jobs, the founder of Pixar Animation, NeXT, and Apple, Steve Jobs, was widely known for changing the world of personal computers and electronic fields. His determination led to significant developments that have affected the lives of everyone of us. There is no denyingRead MoreSteve Jobs Commencement Speech Analysis1462 Words   |  6 PagesOn his commencement speech to Stanford students on June 12, 2005, Steve Jobs, the CEO of Apple computers and PIXAR animations, used carefully crafted inspirational anecdotes and rhetorical devices like ethos and pathos to move his audience to explore, follow their dream and do what they love no matter the odds. Jobs’ gave his commencement address at Stanford students graduation ceremony in 2005, which had an audience size of about 23000. The audience is composed of immensely diverse groups of peopleRead MoreArt of Public Speaking5805 Words   |  24 Pagesall major aspects of speech preparation and presentation. Throughout The Art of Public Speaking I have followed David Hume’s advice that one â€Å"who would teach eloquence must do it chiefly by examples.† Whenever possible, I have tried to show the principles of public speaking in action in addition to describing them. Thus you will find in the book a large number of narratives and extracts from speeches--set off from the text in a contrasting typeface. There are also many speech outlines and sample

Changing Self Essay Free Essays

The texts studied in the Area of Study have been very significant in shaping my understanding of the concept of Changing Self. The novel Willow Tree and Olive, written by Irini Savvides, the short film Be My Brother (directed by Genevieve Clay, 2009) and the film About A Boy (directed by Paul and Chris Weitz, 2002), while different in form and cultural contexts, have both affirmed and challenged a range of ideas about Changing Self. One significant that these texts explore reflecting the complexity of changing self is that a change in self can involve a shift whether physical, emotional, social or intellectual change. We will write a custom essay sample on Changing Self Essay or any similar topic only for you Order Now Further, the texts explore the idea that a change in self can be facilitated by an external catalyst. The novel â€Å"Willow Tree and Olive† by Irini Savvides explores the idea that changing self can involve a shift whether physical, emotional, and social or an intellectual change. Initially, Olive has experienced some trauma in her past, and only has brief recollections of it. She feels different from others and is detached from her family and friends because of the trauma. This is presented through the nightmares she recalls from the night of her rape: â€Å"It’s a memory – like a flashback, and I’m in it. The use of the simile reflects the event that took place upon her and recalls what happens. Later throughout the novel, Olive has a new appreciation for her family and friends. This is reflected through, â€Å"Dance. Watch people. Go for walks. Write poetry in my head. And I fall in love. With my people and their passion for life, and their acceptanc e of me, even though I am different. † Here, Olive comes to the realisation that the people, who she loves, support her even throughout the horror and change she has experienced because of her past. Thus, a change in self can involve a shift and is clearly demonstrated through the novel â€Å"Willow Tree and Olive† by Irini Savvides. Likewise, the film â€Å"About A Boy† (Paul and Chris Weitz, 2002) similarly explores the idea of changing self-involving a shift through a social and intellectual change. The main character, Will Freeman, is a rich, childfree and irresponsible 38-year-old slacker who, in search of available women, invents an imaginary son and starts attending single parent meetings. Initially, Will is a self-centred person who is unable to connect with people and being scared by commitment and love. Through cinematography, the montage of scenes of women Will has been out on a date with and also a connection with sentences convey the personality Will has, â€Å"I’m sorry, you’re breaking up with me? You, self-centred bastard, I can’t believe I have wasted all this time with you, you useless superficial loser. † On the contrary, as Will meets Marcus, an awkward 12-year-old boy his view on life changes through a series of events. Once you open your door to one person, anyone can come in. † This conveys that as he has let Marcus come into his life, more people are invited and he begins to make friends and have a closer bond with each of them. In addition, he has changed his view towards people which demonstrates social change. As a result, the film, â€Å"About A Boy† directed by Paul and Chris Weitz demonstrates that a chang e in self involves a shift, particularly a social and intellectual change. Another idea explored in the novel Willow Tree and Olive is that an external catalyst can facilitate a change in self. The catalyst of Olive is Kerry who is her mentor in helping her through the trauma she has suffered. Initially, Olive is afraid of what Kerry will say if she told her about her traumatic past and if she will have a different view about Olive. She attempts to trust Kerry by telling her: â€Å"I CAN’T BELIEVE I SAID IT. WHAT IF KERRY NEVER SPEAKS TO ME AGAIN†¦ BUT IT IS THE TRUTH. † Through the use of capitalisation, it shows that Olive is conscious and anxious about what she has told Kerry. She also is reflecting upon what she has said and in disbelief about how and why she had told her. Later in the novel, Olive begins to trust her friend Kerry that is shown through: â€Å"I wouldn’t have made it without your love. † Olive shows an appreciation for her friend Kerry and it is evidence of Kerry’s support for Olive through her past trauma through her affection towards Olive. Thus, it is evident that an external catalyst can facilitate a change in self. Similarly the short film â€Å"Be My Brother† (Genevieve Clay, 2009) explores the idea of changing self being facilitated by an external catalyst. Initially, Amanda is in insularity and has a disconnection with Richard because she acts negatively towards him through body language. Amanda’s posture is averted away from Richard and her facial expression with discomfort. In addition, Amanda and Richard are framed singularly and the proximity of their seating; Richard is on far left hand side of the seat and Amanda in the opposite. Later in the film, her previous assumptions about Richard’s intellect have been challenged and proven incorrect. This is characterised through the juxtaposition of Richard and Amanda in the same frame as well as the change in Amanda’s body language; her facial expression is positive as she is miling and she is facing Richard as they both converse. Thus, the short film, â€Å"Be My Brother† directed by Genevieve Clay, 2009 clearly demonstrates the idea of changing self being facilitated by an external catalyst. In conclusion, the range of texts I have studied have been influential in shaping my understanding about the concept of changing self, emphasising that changing self is a complex process that is highly individual and shaped by many factors which can be both internal and external. The texts, â€Å"Willow Tree and Olive† by Irini Savvides, â€Å"Be My Brother† directed by Genevieve Clay, 2009 and â€Å"About A Boy† directed by Paul and Chris Weitz, 2002 explore a range of ideas such as a change in self can be facilitated by an external catalyst and it can also involve a shift whether physical, emotional, social or intellectual. The texts have assisted me to appreciate that there are various methods, which may be complex, that allow an individual to change self. How to cite Changing Self Essay, Essay examples

Cultural diversity policy Essay Example For Students

Cultural diversity policy Essay Another coordinator of a cultural diversity project said it had helped to foster a realisation, understanding and sense of self. Existing collections are employed to similar ends. In this case, artefacts are treated as a kind of mirror into which visitors gaze in order to see themselves. Rajiv Anand, cultural diversity development officer for the Museums, Libraries and Archives Council, ran a project in West Yorkshire with 16- to 25-year-olds, working with the museums South Asian collection. The aim was not to appreciate South Asian art. Instead, the project was called Who am I? , and it aimed to use the collections to explore the young peoples sense of identity. The group produced a video talking about how they bridged the cultural differences between school and home life, and whether they felt British or Asian. The aim, said Anand, was for the group to see themselves reflected in various artefacts (18). Although many of these projects target ethnic minorities, the issue is not really about ethnicity. Instead, the focus is on peoples private sense of self. The same kinds of project could apply for visitors from all backgrounds. So why the focus on minorities? One reason is opportunism. Minority groups are seen as the most vulnerable and excluded, and in most need of public recognition. Another reason is guilt. Because cultural institutions no longer believe in cultural value, their collections of Rembrandt and Constable look shamefully narrow and exclusive. By collecting the most everyday things from the most marginalised in society, museums are engaging in self-admonishment, castigating themselves for once being so high and mighty. Because this policy sees every object in terms of personal identity, it is blind to imaginative or well-crafted paintings, interesting or rare historical artefacts. It is indifferent to form, colour or pattern. Cultural diversity officers must barely glance at the paintings they are putting on their walls, or the Asian art they use in their discussions about identity. Everything is judged by the amount of personal meaning invested in it. The illumination that art can bring is lost. In actual fact, it is the painting, not the artists emotion, that is the valuable thing. As the New York art critic Jed Perl has written: What counts is that whatever the artist is thinking or feeling is absorbed into the look, the character, the intricacies of the work. The painting, the sculpture makes its own terms, and we judge what we see. (19) Strong private emotions are no guarantee of art that can be understood and appreciated by others. Similarly, self-obsession can limit our enjoyment of art: we can gain satisfaction by examining the paintings texture, colour and form, rather than by glorying in our reflection in the glass. One museum director described the process of entering into the world of the painting as unselfing, giving up self-centred defences and concerns (20). Moreover, it is only by examining art as an object, as something that exists outside of us, that we might hope to judge it by cultural standards of value. As the critic Lionel Trilling put it: Objectivity, we might say, is the respect we give to the object as object, as it exists apart from us. (21) Cultural diversity policy makes historical artefacts similarly dumb. Chinese paintings, Greek brooches, and Egyptian mummies provide a glimpse into another time and place. They can take us out of our own lives, and give us an insight into other societies worldview and way of life. Fragments of pot can speak of a long-dead civilisations myths, social structure, economy and diet. Study of these artefacts in turn helps us to put our own society in perspective: seeing it as the latest step in the march of human history, rather than as the only possible way of living. If historical artefacts are viewed in personal terms, they stop telling us anything. Instead of learning about human diversity, then, we end up stuck in our present-day lives. This policy also has a low view of its visitors. The assumption is that visitors are uninterested in or unable to learn about the world. On the Road Essay PaperThe artefacts of different cultures are judged in terms of the colour of the faces that they bring in. Meanwhile, some of humanitys greatest artistic achievements, in European art from the Renaissance onwards, are sidelined for attracting the wrong kinds of people which is a loss for everyone, regardless of ethnic background. Diversity targets view ethnic minorities as uniform members of a group, rather than as intelligent and curious individuals with a range of interests. They are often assumed to be only interested in art relating to their particular culture, which is why cultural institutions try to attract the Chinese community with exhibitions about Chinese culture or the Afro-Caribbean community with exhibitions about slavery. The effect of this approach is to institutionalise cultural divisions. A black artist is marked out as different from other artists, a minority-ethnic individual as different to other museum workers, and a British-Chinese museum-goer different to other museum-goers. The possibility of an open and universal public culture, in which each person can develop their own capabilities and learn from others, is placed yet further away. * Measuring up to the past Cultural diversity policy is founded upon the collapse of traditional cultural policy. The celebration of diversity for its own sake expresses the disorientation of the cultural elite, once belief in standards of cultural value had waned. But the same policy is also a response to this disorientation, providing a new logic and role for cultural institutions. Todays cultural policy justifies itself through a critique of the past. According to contemporary wisdom, traditional cultural policy was merely an extension of the worldview of particular individuals. People such as Matthew Arnold and John Maynard Keynes were trying to foist their taste and values upon everyone. All that talk about sweetness and light was just sugar for the pill. Given that cultural values are merely cover for individual identity, goes the argument, how much better to allow as many different people to express their preferences as possible. Why should Turner be given so much room to represent his sea voyages in the National Gallery why not allow more people to portray their travelling experiences? In fact, todays diversity officers are foisting their cultural assumptions upon the past. The past is judged by the limited horizons of the present, and the present gets to pat itself on the back. The traditional British elites cultural policy was, to some degree at least, true to its rhetoric. Although cultural institutions were set up for ideological reasons, they were much more than ideology. Museums and galleries really were a separate sphere, where art and history could be studied for their own sake. These institutions aesthetic and intellectual judgements cannot be reduced to cultural, political or personal identity. After all, we must remember that it was cultures lofty aspirations that attracted the nineteenth-century bourgeoisie in the first place. Those lofty aspirations should be defended. Todays cultural policy actually has much in common with the nineteenth century brand of bourgeois philistinism that the men of culture were rebelling against. According to the philistines, the only standard of cultural value was the amount of pleasure it gave to the individual. On this basis, English philosopher Jeremy Bentham decided that: Prejudice apart, the game of push-pin is of equal value with the arts and sciences of music and poetry. (25) Another trademark of the philistines was the celebration of everyone having their own opinion. Matthew Arnold satirised this doing as one likes, as he called it: the aspirations of culture, he said, are not satisfied, unless what men say, when they may say what they like, is worth saying (26). In Benthams pleasure principle, we can see something of cultural diversity policys emphasis on making visitors feel valued; in doing as one likes, we can see the celebration of diversity. The common assumption is that culture is merely about individual preferences and pleasure. This is not a question of whether ethnic minorities should go to museums, or whether museums should show exhibitions about immigrant history or Islamic art.

Turing Test from Computer Science

The importance of the Turing Test First of all, there is a need to point out that the Turing Test was created to determine artificial intelligence of the machine. In other words, the original aim of test creation was to understand whether the machine can think or no. Oppy Graham and Dowe David (2011) are of the opinion that, â€Å"The phrase The Turing Test is sometimes used more generally to refer to some kinds of behavioural tests for the presence of mind, or thought, or intelligence in putatively minded entities† (para. 2).Advertising We will write a custom research paper sample on Turing Test from Computer Science specifically for you for only $16.05 $11/page Learn More While investigating artificial intelligence, one is to determine the basic aims of the test. So, the primary goals are to understand the nature of the process of thinking, and the ways intelligent entities are built. While analyzing human intelligence in relation to the Turing Test, one is to determine the functions, the degree they are fulfilled, and the ways these functions are carried out. Machine learning, automated reasoning, knowledge representation, and natural language processing are the required capabilities to succeed in passing the test. Objective idea of intelligence is considered to be the most important advantage of the test. Tyler Cowen and Michelle Dawson (2009) state that, â€Å"To pass the test, the machine has to be intelligent but it also should be responsive in a manner which cannot be distinguished from a human being† (p. 1). While speaking about thinking humanly, one is to keep in mind the so-called cognitive science approach. In other words, this approach should reflect the way the human mind works and the process computer systems should reflect such work. So, computer is to mimic human intellect. Thinking rationally is another approach, which is to be discussed. This includes logic and main obstacles. The last category mean s â€Å"informal knowledge translating into logical notation† (â€Å"Artificial Intelligence†, n.d., p. 20). Stuart M. Shieber (2006) is of the opinion that, â€Å"the Turing Test is founded on the idea that ability to produce sensible verbal behavior is an indication of intelligence† (p. 1). The ways to improve the test While speaking about the ways the Turing Test can be improved, one is to remember that logic programming, machine learning, and cognitive compatibility are the basic positions the Turing Test is based on. In my opinion, the most important improvement, which can be made, is to adapt the artificial intellect to human beings’ process of thinking. So, in other words, the machine is to contact with the persons and to mimic their behavior. Gilles Deleuze and Felix Guattari (2000) are sure that, â€Å"With current advances in computer graphics, virtual reality, biomechanics and many other fields, it is possible to create an Enhanced or Virtual Turing test† (para 6.1).Advertising Looking for research paper on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Generally, I suppose that the improvements depend upon the development of new technologies. Unfortunately, â€Å"knowledge-based systems, though they have achieved marketable engineering successes, still have many limitations in the quality and generality of their reasoning† (â€Å"Al: Early History and Applications†, n.d., para. 80). The tasks the Turing Test consists of can be also improved. For instance, taking into account Mundane tasks (perception, natural language, common sense reasoning, and robot control); one can state that there are the constituents of the tasks, which could be improved. Thus, natural language is based on understanding, generation, and translation; so, these constituents may include some new improved features, in order artificial intelligence could be developed in a proper way. Formal tasks (games, mathematics) and expert tasks (engineering, scientific analysis, medical diagnosis, and financial analysis) must be also improved. However, it is necessary to remember that all the improvements depend upon new technologies development. References Al: Early History and Applications. The Turing Test. Web. Artificial Intelligence. CS 4633/6633 Artificial Intelligence. Web. Cowen, T. Dawson, M. (2009). What Does the Turing Test Really Mean? And How  Many Human Beings (Including Turing) Could Pass? Web. Deleuze, G. Guattari, F. (2000). Everything is a Machine. Web.Advertising We will write a custom research paper sample on Turing Test from Computer Science specifically for you for only $16.05 $11/page Learn More Oppy, G. Dowe, D. (2011). The Turing Test. Web. Shieber, S. (2009). Does the Turing Test Demonstrate Intelligence or Not? Web. This research paper on Turing Test from Computer Science was written and submitted by user Maximilian P. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Aporia Definition and Examples

Aporia Definition and Examples Aporia is a  figure of speech in which the speaker expresses real or simulated doubt or perplexity. The adjective is  aporetic. In classical rhetoric, aporia means placing a claim in doubt by developing arguments on both sides of an issue. In the terminology of deconstruction, aporia is a final impasse or paradoxthe site at which the text most obviously undermines its own rhetorical structure, dismantles, or deconstructs itself. Etymology: From the Greek, without passagePronunciation: eh-POR-ee-eh Examples and Observations David MikicsScholars have described as aporetic early Socratic dialogues like the Protagoras (ca. 380 BCE), which end in puzzlement rather than resolution, and which fail to supply convincing definitions of sought-after concepts like truth and virtue. At the end of the Protagoras, wrote the philosopher Sà ¸ren Kierkegaard, Socrates and Protagoras resemble two bald men searching for a comb.Peter FalkI dont think its proving anything, Doc. As a matter of fact, I dont even know what it means. Its just one of those things that gets in my head and keeps rolling around in there like a marble.William WordsworthIf living sympathy be theirsAnd leaves and airs,The piping breeze and dancing treeAre all alive and glad as we:Whether this be truth or noI cannot tell, I do not know;Naywhether now I reason well,I do not know, I cannot tell.Ford Maddox FordAm I no better than a eunuch or is the proper manthe man with the right to existencea raging stallion forever neighing after his neighbor’ s womankind? Or are we meant to act on impulse alone? It is all a darkness. Julian WolfreysA particularly striking example of the experience of the aporetic appears in Karl Marxs consideration of the commodity fetish, where he finds it logically impossible to explain, within the limits of his discourse, what transforms material into its mystified form as desired commodity, and what invests the commodity object with its commodified mystique.David LodgeRobin wrote the word with a coloured felt-tip marker on the whiteboard screwed to the wall of her office. Aporia. In classical rhetoric it means real or pretended uncertainty about the subject under discussion. Deconstructionists today use it to refer to more radical kinds of contradiction or subversion of logic or defeat of the readers expectation in a text. You could say that its deconstructions favourite trope. Hillis Miller compares it to following a mountain path and then finding that it gives out, leaving you stranded on a ledge, unable to go back or forwards. It actually derives from a Greek word meaning a pathless path.

Profile of Stanley Woodard, NASA Aerospace Engineer

Profile of Stanley Woodard, NASA Aerospace Engineer Dr. Stanley E Woodard, is an aerospace engineer at NASA Langley Research Center. Stanley Woodard received his doctorate in mechanical engineering from Duke University in 1995. Woodard also has bachelors and masters degrees in engineering from Purdue and Howard University, respectively. Since coming to work at NASA Langley in 1987, Stanley Woodard has earned many NASA awards, including three Outstanding Performance Awards and a Patent Award. In 1996, Stanley Woodard won the Black Engineer of the Year Award for Outstanding Technical Contributions. In 2006, he was one of four researchers at NASA Langley recognized by the 44th Annual RD 100 Awards in the electronic equipment category. He was a 2008 NASA Honor Award Winner for exceptional service in the research and development of advanced dynamics technologies for NASA missions. Magnetic Field Response Measurement Acquisition System Imagine a wireless system thats truly wireless. It doesnt need a battery or a receiver, unlike most wireless sensors that must be electrically connected to a power source, so it can safely be put almost anywhere. The cool thing about this system is that we can make sensors that dont need any connections to anything, said Dr. Stanley E. Woodard, senior scientist at NASA Langley. And we can completely encapsulate them in any electrically nonconductive material, so they can be put in lots of different locations and protected from the environment around them. Plus we can measure different properties using the same sensor. NASA Langley scientists initially came up with the idea of the measurement acquisition system to improve aviation safety. They say airplanes could use this technology in a number of locations. One would be fuel tanks where a wireless sensor would virtually eliminate the possibility of fires and explosions from faulty wires arcing or sparking. Another would be landing gear. That was where the system was tested in partnership with landing gear manufacturer, Messier-Dowty, Ontario, Canada. A prototype was installed in a landing gear shock strut to measure hydraulic fluid levels. The technology allowed the company to easily measure levels while the gear was moving for the first time ever and cut the time to check the fluid level from five hours to one second. Traditional sensors use electrical signals to measure characteristics, such as weight, temperature, and others. NASAs new technology is a small hand-held unit that uses magnetic fields to power sensors and gather measurements from them. That eliminates wires and the need for direct contact between the sensor and the data acquisition system. Measurements that were difficult to do before because of implementation logistics and environment are now easy with our technology, said Woodard. He is one of four researchers at NASA Langley recognized by the 44th Annual RD 100 Awards in the electronic equipment category for this invention. List of Issued Patents #7255004, August 14, 2007, Wireless fluid level measuring systemA level-sensing probe positioned in a tank is divided into sections with each section including (i) a fluid-level capacitive sensor disposed along the length thereof, (ii) an inductor electrically coupled to the capacitive sensor, (iii) a sensor antenna positioned for inductive coupl7231832, June 19, 2007, System and method for detecting cracks and their location.A system and method are provided for detecting cracks and their location in a structure. A circuit coupled to a structure has capacitive strain sensors coupled sequentially and in parallel to one another. When excited by a variable magnetic field, the circuit has a resonant frequency tha#7159774, January 9, 2007, Magnetic field response measurement acquisition systemMagnetic field response sensors designed as passive inductor-capacitor circuits produce magnetic field responses whose harmonic frequencies correspond to states of physical properties for which the s ensors measure. Power to the sensing element is acquired using Faraday induction. #7086593, August 8, 2006, Magnetic field response measurement acquisition systemMagnetic field response sensors designed as passive inductor-capacitor circuits produce magnetic field responses whose harmonic frequencies correspond to states of physical properties for which the sensors measure. Power to the sensing element is acquired using Faraday induction.#7075295, July 11, 2006, Magnetic field response sensor for conductive mediaA magnetic field response sensor comprises an inductor placed at a fixed separation distance from a conductive surface to address the low RF transmissivity of conductive surfaces. The minimum distance for separation is determined by the sensor response. The inductor should be separat#7047807, May 23, 2006, Flexible framework for capacitive sensingA flexible framework supports electrically-conductive elements in a capacitive sensing arrangement. Identical frames are arranged end-to-end with adjacent frames being capable of rotational movement therebetween. Each frame has first and second passages extending therethrough and par #7019621, March 28, 2006, Methods and apparatus to increase sound quality of piezoelectric devicesA piezoelectric transducer comprises a piezoelectric component, an acoustic member attached to one of the surfaces of the piezoelectric component and a dampening material of low elastic modulus attached to one or both surfaces of the piezoelectric transducer.#6879893, April 12, 2005, Tributary analysis monitoring systemA monitoring system for a fleet of vehicles includes at least one data acquisition and analysis module (DAAM) mounted on each vehicle in the fleet, a control module on each vehicle in communication with each DAAM, and terminal module located remotely with respect to the vehicles in the#6259188, July 10, 2001, Piezoelectric vibrational and acoustic alert for a personal communication deviceAn alert apparatus for a personal communication device includes a mechanically prestressed piezoelectric wafer positioned within the personal communication device and an alternating voltag e input line coupled at two points of the wafer where polarity is recognized.

Pepsi and Coke Financials Essay Example | Topics and Well Written Essays - 500 words

Pepsi and Coke Financials - Essay Example In both ratios, Pepsi emerged to be superior noting that even without its inventories; its current assets can more than pay-off all its short-term liabilities. In terms of moving its inventories to the market, Coca-Cola shows advantage because of its lower inventory ratio. Pepsi and Coca-Cola display always the same capital structure with creditors and investors having 50-50 contribution in its assets. It should be noted that both companies have 0.50 debt to equity ratios indicating that there is an equal share between creditors and equity holders. Profitability ratios including net profit margin, return on assets, and return on equity shows that Pepsi is performing better. Even though Coca-Cola has a higher net profit margin and a stronger cost management techniques, this is offset by Pepsi's higher return on assets and return on equity. It should be noted that the net income of Pepsi generated more value to the company's resource and investors. The higher return on equity has become the primary basis of this recommendation. Realizing that the goal of a business organization is to maximize shareholder wealth, it is important that it shows a high return on equity.

LAND LAW Essay Example | Topics and Well Written Essays - 1750 words

LAND LAW - Essay Example The Law Commission in its Report No. 271 which gave way to the 2002 Act stated that the aim of the 2002 Act was to create a conveyancing climate in which: â€Å"...the register should be a complete and accurate reflection of the state of the title of the land at any given time, so that it is possible to investigate title to land on-line, with the absolute minimum of additional enquiries and inspections.†3 Section 70(1) of the Land Registration Act 1925 contained what can be described as a comprehensive list of property rights that could possible bind a bona fide purchaser. The greatest difficulty for a potential purchaser under the Land Registration Act 1925 was that although an overriding interest was not registered, it could bind the purchaser if the interest could be discovered by a reasonable investigation of title and inspection of the property. The list of these overriding interests under the Land Registration Act 1925 can be summarised as follows: 3- The rights of persons in actual occupation of the land in question or the rights of persons entitled to the receipt of profits and/or rents in respect of the land except where reasonable inquiries are made and the right of these persons are not discovered. 4- ‘Leases granted for a term not exceeding 21 years.’4 The Land Registration Act 2002 narrowed the list of these overriding interest as contained under Section 70(1)(g) of the Land Registration Act 1924 and goes on to function in such a way as to encourage the voluntary registration of these rights.. The revised list of overriding interests under the Land Registration Act contains a proviso that the rights are overriding upon first registration and by doing so expanded the list of those interest that are capable of registration. The new list of overriding interest include leases that terminate at the expiration of a seven

Retail Strategic Planning Essay Example for Free

Retail Strategic Planning Essay Organized retailing in home and building sector was expected to face stiff challenge from the existing small, independent, and powerful local retailers. Many international retailers like Home Depot, IKEA and Lowe were also eyeing the Indian market which was untapped by organized retailers. They provided all the product categories and services that were required to build a new home or for home improvement or renovation under one roof. Muebles belonging to Casa Moblaje group was a pioneer in this segment. Homepro was the first building mall, which offered a wide range of building materials, home improvements products, and furnishings. They provided information about land availability and selection, and housed offices of architects, designers and financiers. The Home Store and Zeba were in home furnishing segment; Gautier dealt in furniture; and Johnson Tiles was in the sanitary ware sector. Identify Strategic Alternatives Ansoff’s Matrix Muebles had captured a large market of the home building and construction business in Ahmedabad as well as the home improvement business of the surrounding cities and towns. The ideal strategy for Muebles would be to develop the market. The areas surrounding Ahmedabad like Baroda, Surat etc is highly industrialized and lot of construction takes place in these areas. Muebles can target these cities and can increase the size of the market to get larger sales. Retail Mix Variables Product The store stocked products under five major categories Kitchen accessories: Appliances, Crockery, Glassware, Ovens etc Furniture and furnishing: Sofa set, bed, linen etc Bathroom: Tiles, Sanitary ware, Fittings, Taps, and accessories Hardware visible: Door, Window, Safety equipment, Gardening Tools, Washing Machines Electrical equipments: Lights, Luminaries, Chandeliers, Switches, Fans, Generators etc They mainly stored branded products. The store policy was to use the number one brand or the aggressive second. If this was not possible the company entered in to contracts to with smaller players who provided with in store brands. The store stocked approximately 12000 SKUs and had 120 suppliers. As the store move upward in the retail wheel, it took the invisible and les involved products out of the shelf. The visible and high involvement products replaced the invisible. They also increased the share of storing impulse goods in the relevant home decoration and furnishing category. Price The pricing policy of the store varied across the product categories. Pricing was competitive and benchmarked against the traditional hardware and home building material stores in product categories which were usually available in traditional hardware stores . In the destination product categories, the store charged premium price. Store Layout The store was laid out in a grid format. It was functional in nature and was based on a do-it-yourself model. Thirty percent of the shop space was given to 12 partners (vendors) who complete freedom of operation. The store atmosphere was attractive. The format of the store aided the customer to find the right the product. Some products like kitchen fittings were merchandised in simulated conditions to give the customer a feel of the complete range of the store’s offering. Promotion In order to increase the levels of awareness, they were communicating by using a mix of me. dia for brand and tactical advertising. They used the Gujarati and English media to reach out to their target segments. They developed two communication packages, one for the lay consumers with low comprehension of Muebles’s value proposition, and another for the professionals (home builders) who had a relatively higher awareness of the concept. In order to increase the sales of the invisible products, Muebles decided to educate the home builder. The home builder package consisted of developing a critical mass of professionals by rewarding their purchase and then working towards giving them accreditation through a professional course so that they would buy all the materials from Muebles. The apartment package consisted of using direct mails and tie-ups with companies like Electrolux, Pergo, and ICI to give special deals to five different apartment owners. Muebles targeted the HR departments in various companies and offered special deals. The problem in this deal was the acquisition of database of apartment owners. Customer Service Muebles policy was to satisfy the customer. Managers were supposed to visit the shop floor 3 hours a day to understand shopper’s behavior and needs better. Each category had 4 personnel. The total floor level employees were around 20. The floor employees tracked the customer right from the entry to the store and observed them carefully from a distance. The motive was to help the customer in the selection without interfering. The staff was instructed to respect the privacy of the customers. Muebles provided a unique shopping experience to the customer. Consumers were provided a wide range and assured quality, competitive prices, and world class service. They provided value added services to the consumers like * Comprehensive design assistance by a panel of professionals and design consultants * Apartment Packages * Installation service and support * Info mediation through website * Home loan consultancy and loans * Certification programmes for electricians, masons, plumbers and carpenters * Educational programme on do-it-yourself techniques and procedures * Customer loyalty programmes

Behavior Problems in Schools Due to Lack of Discipline Essay -- Educat

Parents and students seldom dispute the disciplinary actions of school authorities up until the late 1960s. Schools are a place considered to provide instruction, instill good value, and inspire the morals of our nation (Arum 60). The courts decided that it was important to give teachers and school administrators’ authority over student behavior. The authority initiated from the English common law concept of in loco parentis which means in place of the parent. This law allowed parents to give school personnel a given amount of control over their children when they place their children in school (Yell 8). This gave administrators and teachers the ability to guide, correct, and discipline in an orderly and effective learning environment while maintaining practical control of students as they do their job teaching. Loco parentis implies that teachers and administrators have a responsibility to see that school order is maintained by requiring students to obey reasonable rules and commands, ensure others rights are respected, and conduct themselves in a safe and orderly manner while at school (Yell 8). Students are supposed to know what behaviors are acceptable or forbidden. They need to be accountable if they refuse to comply with reasonable school rules by behaving in prohibited ways. Holding the students accountable, means the violators will be subject to disciplinary measures or consequences. As students civil rights revolution evolved, and the increase of these rights emerged, parents and students, began to question, undermine, and challenge school disciplinary practices in court with the help of lawyers in the public’s interest. The timeframe for drastic school discipline changes began around 1969. The Supreme Court ruled how... ..., Barry A. "School Discipline: â€Å"Is There a Crisis in Our Schools?" Australian Journal of Social Issues 35.1 (2000): 73-86. EBSCO MegaFILE. EBSCO. Web. 19 Nov. 2010. Jackson, Toby. "Getting Serious About School Discipline." Public Interest 133 (1998): 68+. Expanded Academic ASAP. Web. 19 Nov. 2010. Jost, Kenneth. "Student Rights." CQ Researcher 19.21 (2009): 501-524. CQ Researcher. Web. 21 Nov. 2010. Wintour, Patrick, and Nicholas Watt. "Gove promises to end 'no touch' rules for teachers: Government's 'new deal' in the classroom on eve of Tory conference.† The Guardian. 2 Oct. 2010. ProQuest Newsstand, ProQuest. Web. 19 Nov. 2010. Yell, Mitchell L., and Michael E. Rozalski. "The Impact of Legislation and Litigation on Discipline and Student Behavior in the Classroom." Preventing School Failure 52.3 (2008): 7-16. EBSCO MegaFILE. EBSCO. Web. 19 Nov. 2010.

Up in Arms: Nuclear Weapons and North Korea

Nuclear weapons are not merely explosive devices that release an enormous amount of energy through the fusion or fission of atomic nuclei, but the issue of producing and researching it involves a more complex threat. Originally developed for use in World War II (1939-45), these nuclear weapons are among modern warfare's most lethal and destructive weapons. These could decimate cities in seconds and the destruction would advance throughout many years as people affected by it will suffer various diseases. Thus, the issue of nuclear weapons indeed encompass strategic, political and cultural dimensions as these are instruments that pose a global threat. Around the world, there exists a growing clamor that it is not enough merely to reduce the number of nuclear weapons in the world. People call for the total elimination of nuclear weapons. Members of the peace movement have long opposed nuclear weapons on the moral grounds that they have the potential to destroy mankind. For that obvious reason, nuclear arms should not be manufactured, tested or used, and those remaining should be destroyed. Surprisingly, calls for the complete abolition of nuclear arms have come from different quarters, even from a group of former high-ranking military officers. Just recently, North Korea had been embroiled in this controversy when it insisted that they would never dismantle its nuclear program, while the United States maintained a â€Å"hostile† policy toward the country this year. If we look into its history, nuclear weapons and Korea have been entwined for more than 50 years. During the Korean War (1950-1953), the United States threatened several times to use nuclear weapons. This is the reason why the U.S. military forces remained in South Korea (the Republic of Korea). The United States began deploying several types of nuclear weapons to the South in January 1958, a time of extensive worldwide U.S. nuclear deployments. Initially, four different kinds of nuclear weapons were introduced with U.S. Army forces in South Korea: the Honest John surface-to-surface missile, the massive 280-millimeter gun, the 8-inch artillery shell, and atomic demolition munitions (ADMs) (Mack, 1994). However, North Korea is widely believed to have produced and separated enough plutonium for a small number of nuclear warheads. Most or all of the plutonium came from the 5-MWe reactor at Yongbyon, which went critical on August 14, 1985, and became operational the following January. The U.S. intelligence community believes that during a 70-day shutdown in 1989, North Korea secretly removed fuel from the reactor and separated the plutonium. Estimates vary as to how much plutonium was obtained. The State Department believes about 6-8 kilograms; the CIA and Defense Intelligence Agency say 8-9 kilograms, an estimate consistent with the careful analysis of the Institute for Science and International Security. South Korean, Japanese, and Russian analysts have made much higher estimates, ranging up to 24 kilograms (Albright and Higgins, 2002). What is incredible with this issue is that North Korea never admitted it possessed nuclear weapons, but it appears likely that it does. NBC Nightly News reported in 1993 that reprocessed plutonium had already been converted from a liquid form to metal, and several U.S. officials concluded that Pyongyang had made it into a bomb. In November 2002, the CIA went further than its previous estimates, stating, â€Å"The United States has been concerned about North Korea's desire for nuclear weapons and has assessed since the early 1990s that the North has one or possibly two weapons using plutonium it produced prior to 1992† (Norris, Kristensen and Handler, March/April 2003). By August 2005, the issue of nuclear proliferation on the Korean peninsula continued to dominate the political landscape. Talks between North Korea and the United States had met with little success, with no narrowing of the gap between those two countries on North Korea’s peaceful use of nuclear energy. The United States continued to insist that all of North Korea’s nuclear facilities had to be dismantled while North Koreans insisted that they had the right to conduct peaceful nuclear activities.   Indeed, North Korean chief delegate Kim Kye-gwan rhetorically asked, â€Å"We are not a defeated nation in war, and we have committed no crime, so why should we not be able to conduct peaceful nuclear activities?† (BBC News, 5 August 2006). With this, several countries warned North Korea that launching a missile would yield undesirable results.   Notably, Japanese Prime Minister  Junichiro Koizumi advised North Korea against test-firing the missile saying, â€Å"Japan has been urging North Korea to stop the attempt to launch a missile. We are making efforts to urge North Korea to act rationally and with self-restraint†.   He went on to warn, â€Å"If it does not listen to us and fires a missile, we have to consult with the United States and take stern measures â€Å". Moreover, the United States Department of State reacted to the launch of the North Korea’s missile Taepodon-2 as a â€Å"provocative† and attention-seeking act.   White House press secretary, Tony Snow, said that President George W. Bush was consulting with Secretary of State Condoleezza Rice, National Security Adviser Stephen Hadley and Defense Secretary Donald Rumsfeld on the matter.   Secretary Rice called on North Korea to return to the multilateral discussion table (Associated Press, 19 June 2006). For its part, North Korea confirmed that it had test-fired a series of missiles and that further missile tests would be launched.   North Korean officials also warned that they would react strongly to punitive pressures from the international community. Furthermore, North Korea defiantly defended its right to launch the missiles, saying that it was a matter of national sovereignty.   That said, geopolitical analysts observed that North Korea’s latest moves may have been made for strategic reasons rather than simply as an act of national sovereignty. With the seemingly stubborn stance of North Korea, the United Nations Security Council unanimously approved Resolution 1718 on October 14, 2006. The resolution called for the inspections on cargo going to and from North Korea to search for weapons, a ban on the sale or transfer of materials related to North Korea’s unconventional weapons program, and a freeze on the transfer of funds connected with North Korea's nuclear and ballistic missile programs (The Economist 21 October 2006).   Absent from Resolution 1718 was the Chapter Seven [of the United Nations charter] provision, which would enforce the sanctions via military force . Even though the resolution was approved by the United Nations Security Council and welcomed by the international community, total agreement on the matter of North Korea remained distant (Arms Control Today Magazine, November 2006). With these turn of events, we could clearly point out how nuclear weapons became a strategic instrument of North Korea to defy the will of the international community. North Korea is flexing its military capabilities by showing off its nuclear weapons. This underscored the need for the nations to begin disarming as soon as possible. North Korea may have felt an ominous threat that they decided they must acquire nuclear weapons in order to â€Å"catch up† to and achieve equal status with a military giant like the United States. However, their intentions were not well-received by their neighbours because North Korea became a â€Å"threat† itself when it decided to push with their nuclear missile tests. Moreover, the international community is frowning upon the real intentions of these â€Å"tests†, whether North Korea is just out to protect itself or is it a tactical plan to scare off their neighbours by virtually stating â€Å"Don’t mess up with us, or else†¦Ã¢â‚¬  Thus, these strategic moves by North Korea effectively served to further isolate the country and confirm its pariah status within the international community. As we all know, the effect of nuclear weapons is not limited to political and social relations. According to Frey (2003), it is undeniable that nuclear weapons cause destruction in a number of different ways. They create temperatures upon explosion that are, at least initially, millions of degrees hot. Some of their first effects are heat effects, and materials are often incinerated on contact. The heat from the blast also causes rapid expansion of air, resulting in very high winds that can blow over buildings and other structures. A weapon blast also releases high levels of radiation, such as neutrons, x-rays, and gamma rays. Humans and other animals close to the centre of the blast suffer illness and death from radiation exposure. The set of symptoms associated with such exposure is known as radiation sickness. Many individuals who survive radiation sickness eventually develop cancer and their offspring frequently suffer genetic damage. Finally, a weapon’s blast releases huge amounts of radioactive materials. Some of these materials settle out of the atmosphere almost immediately, creating widespread contamination. Others remain in the atmosphere for weeks or months, resulting in long-term radioactive fallout. In the final analysis, the impending danger of the nuclear testing that North Korea is undertaking could be an ominous phenomenon for all of us. As the scenarios above have explained, nuclear weapons encompass strategic, political and cultural dimensions of whether these harmful military arsenals need to be maintained. Experts have already cited that the continued production of nuclear weapons must be halted soon or civilization itself will be imperilled. On the contrary, some military experts disagree, arguing that the existence of sophisticated nuclear weapons is a deterrent to nuclear war, even urging that nations should be ready to use nuclear weapons first, if necessary. In studying the complex issue of nuclear weapons, people should take a closer look at the extent of the nuclear danger facing the world today and debate the best methods for enhancing nuclear security. A â€Å"win-win† solution should be drafted so that the greater good of humanity comes in first, before any strategic or political agenda of any organization or nation. Works Cited Albright, David and Higgins, Holly. North Korea: It’s Taking Too Long: Inspections in North Korea Are Tied to the Reactor Deal, Which Is Far Behind Schedule, Bulletin of the Atomic Scientists, January/February 2002. Arms Control Today Magazine. US Security Council resolution 1718 on North Korea.36.9  (Nov 2006):  30(2) Associated Press. North Korea Warned of Possible Retaliation, June 19, 2006. Accessed online 14 December 2006 at http://www.chinadaily.com.cn/world/2006-06/19/content_620814.htm BBC News. North Korea Talks ‘Near to Deadlock', August 5, 2006 . Accessed online 14 December 2006 at http://news.bbc.co.uk/2/hi/asia-pacific/4748671.stm Frey, R. J. Nuclear Weapons. M. In Bortman, P. Brimblecombe and MA. Cunningham (eds.), Environmental Encyclopedia, 3rd ed. Detroit: Gale, 2003. Kura, Alexandra. Rogue Countries: Background and Current Issues. Huntington, NY: Nova Science, 2001. Mack, Andrew. Nuclear Endgame on the Korean Peninsula. Canberra, Australia: Research School of Pacific Studies, Australian National University, 1994. Norris, Robert S., Kristensen, Hans M.   and Handler, Joshua. North Korea's nuclear program, 2003. Bulletin of the Atomic Scientists, 59.2 (March/April 2003): 74-77. Accessed online 14 December 2006 at http://www.thebulletin.org/article_nn.php?art_ofn=ma03norris The Economist. Going Critical, Defying the World; Nuclear-Weapons Proliferation. 381.8500: (Oct 21, 2006): 79.

An Occurrence at Owl Creek Bridge Summary

Unhappy Ending I think that the outcome of Ambrose Bierce’s story, â€Å"An Occurrence at Owl Creek Bridge,† was credible because Bierce hints that Peyton Farquhar, the main character, is dead throughout his journey. If the reader pays close attention to the story, it becomes obvious that the escape is imagined and he is actually going to be hanged. The first piece of evidence that Farquhar is hallucinating is how unaware he is of his own struggle to free himself underwater.Farquhar states that â€Å"he was not conscious of an effort, but a sharp pain in his wrist [told] him that he was trying to free his hands† suggesting that he isn’t actually aware of his own attempts at escape (Bierce 493). Some may argue that Farquhar wasn’t aware of his effort because he had an adrenaline rush, but the injuries are too close to the injuries of a hanging to be ignored. The second piece of evidence that Farquhar didn’t escape is the pain in his neck and h ead.As he is fighting to get free, Farquhar describes how â€Å"his neck ached horribly; [and] his brain was on fire† (Bierce 494). A person struggling at the end of a hanging rope would experience the same pain. He simply imagines breaking free as he dies, but in reality, the intense pain is caused from the noose tightening and eventually choking Farquhar. His freedom swim is clearly a dying dream. The third piece of evidence that proves that Farquhar imagined his freedom is the unbelievable detailed description of nature.There is no sort of adrenaline rush that could show the â€Å"prismatic colors in all the dewdrops upon a million blades of grass† just for Farquhar (Bierce 494). It is more probable that Farquhar imagined his escape right as he strangled to death. In conclusion, the ending of â€Å"An Occurrence at Owl Creek Bridge† was credible and powerful because it hints to the reader that Farquhar doesn’t survive and merely dreams of the beautiful escape from his horrible fate.

Nastiness On The Net Essays - Pornography, Sexuality, Israeli Law

Nastiness On The Net Essays - Pornography, Sexuality, Israeli Law Nastiness on the Net Pornography is a serious problem that faces America?s people today. A problem that jeopardizes our nation?s moral and ethical values and is easily accessible for children and adults alike. Often times the young people accessing such websites in cyberspace aren?t even old enough to understand the complete meaning of human sexuality. More often, the adults accessing these websites, who do have a common understanding of sexuality, begin to obtain distorted views of normal sexual behavior. In order to save our children?s innocence and America?s moral values, pornography should be strictly regulated on the internet. Pornography is the erotic writing or art intended for sexual excitement. For frequent viewers pornography provides imagery, which they can frequently call to mind and elaborate on their fantasies. "Porn Producers" use pornography to appeal to viewers as a new exciting experience often luring viewers into a trap of sexual addiction. Once viewers become involved in pornographic materials, they get hooked and continue coming back for their "sexual turn-ons." Once a person becomes a sex addict, therapy is often required to overcome their urges to sneak-a-peek again. Any kind of pornography influences immoral acts with multiple persons or a person of the same sex, consequently devaluing the importance of monogamy. Studies show that less than 5% of all pornography depicts normal heterosexual relations between on man and one woman, and in some unfortunate cases, it leads to the spreading of diseases and unwanted pregnancies. Aside from influencing the spread of diseases, pornography influences rape and child molestation. Hardcore pornography habituates both males and females to the idea or rape, and increases the acceptance of sexual deviance as "normal behavior." In 57% of rape cases rapists have admitted to imitating pornography scenes their commission of sex crimes. Most importantly, pornography degrades women and their role in today?s society. Almost all pornographic material depicts images of women being beaten, tortured, raped, forced to perform acts of beastiality, and sexual slavery. The misunderstanding of "When a woman says no she really means yes," is communicated through pornography also. There are endless reasons that the government should regulate pornography on the internet, far too many to elaborate on. Our children and adults must be protected from addiction, homosexuality, non-monogamy, rape, child molestation, and degradation of women. America?s moral and ethical beliefs must be saved from the filth that pornography puts forth.

Achieving Goals Advice from NFL players

Achieving Goals Advice from NFL players NFL players and coaches understand that the best results can only be achieved through restless hard work, focus on strategy, teamwork, perseverance and a strong will-to-win spirit. These men know something about motivation and their wise words and lessons can be applied to anyone who needs an inspiration boost in their everyday lives. Youre not born winners or losers, youre born choosers. Shawn Harper, NFL player for Indianapolis Colts This former NFL player has become a real motivational speaker and now he travels around USA speaking to youth and children on different social events. This message is something that is so important but so lacking in modern community. What does it mean, being a chooser? It means that choosing a right trajectory of your life is as important as choosing a trajectory of your next move on the field. Only if you take a while to think and concentrate, the ball will hit the end zone. Be the type of person that you want somebody to be towards you. Be that towards them. And be kind to yourself. Michael Strahan, a former NFL player for New York Giants Indeed, being a successful person is something more than just working hard and performing well. Real goal achievers are goal achievers in every way. Keep your eyes on your aim, but stay a nice person that people would look up to! Be kind to others and accept yourself. This is the only way not to lose a big picture. Chase your dreams and not walk after them. Don’t hope someone gives you an opportunity, create one for yourself. Shannon Sharpe, a former NFL player for the Denver Broncos and Baltimore Ravens Make a plan and work to achieve your goals. It is impossible to get what you want and deserve if you have no idea how you are going to make it. And one more thing - never rely on others when it comes to something really important to you! Perfection is not attainable. But if we chase perfection, we can catch excellence. Vince Lombardi, a Head Coach of Green Bay Packers (1959-67) Perfection is not attainable because if you keep on moving forward, you cant stop demanding more and more from yourself. And this is the way to catch excellence. You have to believe in your potential and move on to win! Leaders are made, they are not born. They are made by hard effort, which is the price which all of us must pay to achieve any goal that is worthwhile. Vince Lombardi Nobody is born with a capacity to be awesome! The greatest NFL coaches in history know that success is the matter of discipline, persistence, great passion, and daring. And luck, of course. Leadership is a matter of having people look at you and gain confidence. If you are in control, they are in control. Tom Landry, a Head Coach of Dallas Cowboys (1960-88) So inspiration and leadership is something that is worth sharing, because motivated people motivate others. Catch the gleams in the eyes of others and spread the passion yourself. Maybe someone else will also become inspired by just looking into your eyes. A real gleam of passion can destroy your enemies and attract more like-minded people! Believe us, these are super-effective techniques. Just ask the guys above - goals are only achieved with discipline, passion, determination and dedication!

The National Health Service and the Risk Assessment Techniques Research Paper

The National Health Service and the Risk Assessment Techniques - Research Paper Example The incident took place on an eight-bed ward for female admissions in a small National Health Service (NHS) institution. Dorothy Perkins has a history of considerable antisocial conduct. She is a thirty-five-year-old woman who has been nursed within this inpatient facility for almost three years and will be referred to as. Ms Perkins was admitted from Her Majesty’s Prison Service following ruling from the Crown Court that she requires a period of assessment after the attempted murder of her community care worker. Ms Perkins presents as floridly psychotic with underlying persecutory delusions and presents as unstable in her mood. Her view is that other people (staff, visitors, family and the common public) are plotting against her and attempting to murder her. Despite this, she is able to forge a level of therapeutic alliance with some staff members, in particular, male staff members. She is verbally abusive and with her large physical stature is intimidating towards the other service users on the ward and staff members. Her abuse is usually targeted towards female staff members, and she has assaulted another female service user on the ward during this admission. The multi-disciplinary team has ruled that any episodes of inappropriate conduct from Ms Perkins whilst she is around the communal areas of the ward must result in a period of ‘time-out’. In accordance with the Code of Practice to the Mental Health Act 1983 (1999), ‘time out’ is a behaviour modification technique which denies a patient, for a period of no more than 15 minutes.

Confucious and the golden rule Assignment Example | Topics and Well Written Essays - 250 words

Confucious and the golden rule - Assignment Example sus’ positive assertion, considering other people and making efforts to help them would be living according to this code every day (Henderson, 2014). There are no exemptions from Jesus’s golden rule because he is the one who stated it. Jesus expects his followers to do positive things to others proactively that they themselves would like others to do to them (Henderson, 2014). However, Confucius’ golden rule can have exemptions considering it was a teaching for his students and stated by a mortal in contrast to Jesus, a deity. Jesus’ golden rule infers that God’s grace deliberates salvation to those who are good to others, but only when they have faith in him. This deliberation is a response to Christians’ repentance toward God (Reilly, 2010). The proof of this faith is visible in Christians’ God-given ability to adhere to the golden rule, which is the rule I live by. To show my faith in God, I live knowing that doing good to others is what God initially intended of

Counterterrorism Mid Essay Example | Topics and Well Written Essays - 1250 words

Counterterrorism Mid - Essay Example Understanding who may potentially attack a specific target also will disclose what tactics might be expected. Additional counter measures can be implemented to deal with group specific threats. In the United States, terrorist threats may be international or domestic. International threats come from groups who perceive the US as too intrusive in their homeland or their economic system. For example, Al-Qaeda has threatened the US because they see the US military bases in the Middle East and the Western capitalist ideas as a direct threat to Islam (Pape, 2003, p.7). Domestic terrorism is carried out by people who have an extremist view on a singular social issue. This is usually the environment, animal rights, or anti-abortion. However, on occasion racist and hate groups may act to diminish another citizen's human rights through the use of terrorism. Traditionally, acts of domestic terrorism were viewed as criminal acts and carried the same judicial implications as any other criminal act. For example, the destruction of a church may have once been viewed as arson and the process and sentence would be implemented accordingly. However, more recent laws and acts have made the motivation for the crime a differentiating factor between crime and terrorism. A person that bombs a corporation could be considered a terrorist if they did so as an act of social protest or part of an activist group. This gives law enforcement greater powers to gather evidence and investigate. In addition, the label of terrorism carries with it more severe sentencing. Fighting terrorism is a combination of law enforcement and counter-terrorism. Typical law enforcement techniques are used to analyze a crime scene, but the investigation and disruption of terrorist activity is unique to terrorism. If the crime is linked to international terrorism, the perpetrator may forfeit certain constitutional rights and the right to due process. Under the Bush administration policies, a person committing a crime that is linked to Al-Qaeda can be labeled an enemy combatant, rather than simply a criminal. This gives the government the power to hold them indefinitely without a trial and suspend the right to habeas corpus. The government can additionally justify 'sneak and peek' searches of their residence and the homes of their associates that may become suspect. Their communications can be monitored and their personal records seized. 3.) The Nature of Surveillance The war on terror and modern technology has combined to totally revolutionize the nature of surveillance. Surveillance used to involve watching a person, tailing them, and monitoring their activities. Police could also wiretap their telephone with sufficient probable cause to be able to get a warrant. However, technology has made everyone's communications more accessible than ever before. The use of cell phones and electronic financial records has made it easier to monitor or locate a subject. In addition, the war on terror has made courts more sympathetic to law enforcement and have eased some of the tight restriction on getting a warrant. These changes, when taken together, have a great potential to impede the civil

Consumer Buying Behavior Towards Chocolates Consumption Marketing Essay

Consumer Buying Behavior Towards Chocolates Consumption Marketing Essay Through this descriptive study we have tried to analyze the various attribute that different buyer seeks while making purchase of chocolates of different size and quantity for different purposes altogether with significant differences in favorite brand; flavor; price and place of buying etc. Also, we have tried to examine the various degree of relationship that exist between the different attributes of the product that consumer favors and the brand loyalty that consumer have toward his liked brand. Also main emphasis is laid to find out what results in brand loyalty and is this relationship is significant with changing marketplace. Keywords: Chocolate, Consumer behavior, Consumption INTRODUCTION: If people thought that chocolates were just restricted to kids think again. According to a recent study conducted by a major chocolate brand in India the major consumers of chocolates apart from kids are teenagers and people between the ages of 15 35. Chocolates which were considered expensive once have now become affordable by one and all. Most of the chocolate brands in India produce chocolates in different sizes that are priced according to their sizes. Chocolates like Diary Milk and Five Star can be got for just  `  10. Chocolates in India are slowly and steadily substituting the mithai or traditional Indian sweets. Due to the increasing levels of social consciousness people prefer gifting well wrapped chocolate packets rather than sweets on occasions and festivals. Taking advantage of this situation the top chocolate brands in India are now concentrating on the packaging and are introducing well packaged chocolates for specific occasions.   OBJECTIVE: The objective of this study is to make generalization of consumers buying behavior towards the purchase of chocolates and than to measure the extent of brand loyalty, altogether with knowing what other marketing mix variable affect buyers decision regarding the purchase of chocolates. This study is a step toward generalizing the consumer purchase pertaining to following major set objectives: To know the customer behavior and to identify the level of customer satisfaction towards different brands of chocolates. To know the significant promotion mix that plays role in particular market. To test the brand loyalty among different gender of different age. CONSUMPTION OF CHOCOLATES IN INDIA Chocolate consumption is gaining popularity in India due to increasing prosperity coupled with a shift in food habits, pushing up the countrys cocoa imports. Chocolate market in India is pegged at Rs 2,000 crore and is growing at the rate of 18 20 per cent per annum. The global chocolate market is estimated around $80 billion. The Indian chocolate market is seen growing at a compounded annual growth rate of 15-20%. The Indian chocolate market is thought to be worth some R1,500 crore and has been hailed as offering great potential for Western chocolate manufacturers as the market is still in its early stages. Over 70% of chocolate consumption takes place in the urban areas. Chocolate consumption in the rural areas is negligible in India. Chocolate market is a highly concentrated market, with Cadbury having 70 per cent and Nestle around 20 per cent. The two giants have been instrumental in building up the chocolate market in India with huge investments in product development, advertis ing and brand building. Modern trade constitutes about 10% of the overall chocolate category, or roughly Rs 320 crore, according to Nielsen. Of this, brand Cadbury Dairy Milk has a share of 35%, while Bournville and Silk together account for 18%. Facts Figures: Indian Chocolate Industry as today is dominated by two companies, both multinationals. The market leader is Cadbury with a lions share of 70%. The companys brands like Five Star, Gems, Éclairs, Perk, Dairy Milk are leaders in their segments. Until early 90s, Cadbury had a market share of over 80 %, but its party was spoiled when Nestle appeared on the scene. The other one has introduced its international brands in the country (Kit Kat, Lions), and now commands approximately 15% market share.  Bars or molded chocolates like Dairy Milk, Amul, Nestle Premium, and Truffle account for 35 40 per cent of the total market (in terms of volume). The Count chocolates such as Five Star, Kitkat, Perk etc. is the next largest segment, accounting for 30 per cent of the total market. Panned chocolates enjoy 10 per cent of the total market share. In India, chocolates are consumed as excitement / enjoyment and not as snack. Therefore, more than 75 per cent of chocolate purchases are impulse. Ch ocolate consumption in India has nearly trebled since 2005, which is the reason why leading chocolate companies are investing in bringing premium brands such as Toblerone. Seasonal and boxed assorted chocolates have been experiencing the fastest growth, and sales are expected to expand 13% between 2010 and 2015. Cadbury India, which has been on an overdrive to promote its premium brands such as Cadbury Dairy Milk Silk and Bournville, is now rolling out Toblerone from parent Kraft Foods stable. The per capita consumption of chocolates in India, according to Chandramouli Venkatesan, director (snacking strategy), Cadbury India, has increased from 40gm per person per year in 2005 to 110-120gm. However, the launch of Toblerone is in line with Cadbury Indias business objective of growing the premium-gifting chocolate market. Gifting is a Rs 15,000-crore category in India, of which branded chocolate gifting is about 6%. Cadbury Indias share in branded chocolate gifting is 80%. Despite the fact that Indians have strong affinity for sweets, the size of domestic confectionery market is small on account of traditional consumer tastes and habits. The Chocolate market in India is a niche market penetrated largely in urban areas and per capita consumption is low as compared to those in developed countries of the West. Cadbury Indias main source of revenue is its 70% bite of the 23,000 tonnes Indian chocolate market. Advertisement Trends (AdEx division of TAM Media Research) Regional GEC took the second place with a 21 per cent share ad volumes of chocolates, followed by Hindi movie with 13 per cent share during January-November 2007. Cadbury India Ltd was way ahead of its peers with 66 per cent share followed by Nestle India Ltd and Parle Products Private Ltd during January-November 2007. As expected chocolate advertising skewed towards kids channels and regional GEC took the second position. Cadbury India Ltd rules chocolate advertising on television. Chocolate advertising rose by 30 per cent during January-November 2007 compared to January-November 2006. Maximum chocolate advertising was during Raksha Bandhan across 2005 and 2006 and January-November 2007. 17 per cent more advertising during third quarter 2007 (Raksha Bandhan festival) compared to first quarter 2007. LITERATURE REVIEW After having detailed study of Principles of marketing management book by Kotler and Keller, we came to know about consumer purchasing behavior and other various attributes of marketing mix like place and product strategy in alignment with promotion and pricing strategies and concept of brand loyalty with all the major attributes of a good brand. Beside this detailed study of various research papers and articles has also been made to know the practical applicability of the concept. Consumer leant about chocolate from many sources, mainly from friends and families, through advertisement and from their own experience. Whether a promotion and advertising hurt or help a brand is under-researched (Mela, Gupta Lehman, 1997). In the long-run, advertisement help brands by making consumer less price sensitive and more loyal. The purchase decision pertaining to particular brand and loyalty is a result of various attributes of the product. Advertisers must remember that advertising messages are interpreted differently between different genders (Maldonando, Tansuhaj Muehling, 2003; Hogg Garrow, 2003; Putrevu, 2001). Previous studies have proven that females were more likely to engage in elaboration than men (Maldonado Muehling, 2003). Hogg and Garrow (2003) found that women paid more intention about the details of the characters of an ad when asked to analyze advertising messages. They said that this may be explained by the fact that females have a greater tendency than men to consider external information and information related to others. Women are comprehensive processors who try to gather all available information about the product Advertisement can change consumers perception of a product in terms of attributes content and proportion and also influence consumers taste for attributes (Gwin Gwin, 2003). Brand preference and product attribute: Attributes are the characteristic or features that an object may or may not have and includes both intrinsic and extrinsic (Mowen Minor, 1998). Understanding why a consumer choose a product based upon its attributes helps marketers to understand why some consumers have preferences for certain brands (Gwin Gwin, 2003). Both tangible and intangible attributes of a product are equally important in choosing a product or brand (Myers, 2003). There is no evidence that certain attributes are more related to customer loyalty than others (Romariuk Sharp, 2003). Romariuk and Sharp (2003) suggested that marketers should focus more on how many attributes the brand should be associated with and not what attributes. For low-involvement products, consumers have more objective view of the nature of the attributes (e.g. food, cosmetics) because they are constantly being advertised and promoted. Price is another form of attribute used by consumers to evaluate a product. Price can sometimes be an indicator of quality; with a higher price indicating higher quality (Mowen Minor, 1998; Siu Wong, 2002). Consumers perceive that a higher price can be attributed to the higher cost of quality control (Siu Wong, 2002). Some consumers are highly price sensitive (elastic demand), whereby a high prices may shift consumers to competitive brands (Mowen Minor, 1998). Therefore price can have a positive or negative influence on customers. RESEARCH METHODOLOGY In this study the problem pertains to both State of nature and relationship among the variable i.e.; what is general behavior of consumer and than inferenceing the relationship that exist among the different variables to test the extent of brand loyalty and influence of one variable over the other from the data. As the study is related to the study of consumer behavior toward chocolates thats why the appropriate research design used is Fundamental descriptive with the use of both qualitative and quantitative design with static research approach. Formalized research design is also taken into consideration in order to test the Hypothesis framed. In this cross sectional co-relational field study data related to various independent variables dependent variables was collected from the stratified sample of 100 individuals, including males and females of different age groups constituting the sample. All the respondents were approached on the basis of simple random sampling in convenient ma rket place to ensure the accuracy precision of results. Personally administrated questionnaires were used for conducting the survey. INTERPRETATION AND ANALYSIS OF FINDINGS: In our study 48% (41) of respondent are males while 52% (45) of respondent were females. In this 57% (49) respondent are student, 16% (14) were professional, 13% (11) were businessman while 14% (12) respondent were females. 33% respondent includes people of age group 10-18, while other includes those of age 19-59. Q.1 who do purchase how frequently and how much they purchase Out of 86 respondents 13 (15%) respondents buy chocolates daily while 35 (41%) of them buy it weekly compared to 16 (19%) who buy them monthly against 22 (25%) respondents who buys it occasionally. In this 12% of males buy daily while 14% of female buy it daily. While 42% of males buy chocolates in a week against 33% of females, whereas 31% of females like to buy chocolate in a month compared to 22% of males. The result of collected sample reveals that 62% (53) respondent buys less than 5 chocolates a week, while 28% (24) people buys 5-10 chocolates a week. Only 3% of respondent said that they buy more than 15 chocolates an week against 7% who buys 10-15 chocolates a week. The analysis of sample data results that females buy more chocolates than males in a week as 38% of them buy 6-10 chocolates while only 17% of males do so. 73% of males generally buy chocolate in between 1-5 packs a week compared to 51% of female respondent. It is analyzed that 21% (18) of respondent purchases chocolate costing between 5-10 Rs while 47% (40) buys chocolate that cost 10-20 Rs. Chocolates costing 20-50 Rs is preferred only by 24% (21) of respondent and only 7 (8%) out of 86 respondent buys chocolates costing more than Rs 50. Price of chocolate significantly affect different gender differently as 22% female purchase chocolates costing 5-10 Rs against 19% males, while 49% of females prefers to buy those costing in between 10-20 Rs as against 44% of males. 32% Males buy chocolates those costing in between 20-50 Rs compared to 18% of female buying the same. Q.2 For whom it is purchased In collected sample 41% (35) respondent buys chocolates for self consumption against 29% (25) who never buys for them-self. Among them 44% (38) respondent purchases for children against 15% (13) who never buys for childrens. 28% (24) of respondent buys chocolates only for the gifting. The percentage of those who buys always and never for special occasion is approximately 27% and 24% respectively. Analysis shows that 42% of females always buy choclates for self consumption where only 39% of males do same for self consumption. When it comes for buying choclates for children than insignificant of gender both have same buying behaviour. Males seems to gift chocolate more than female as 20% of them buy it for gifting compared to 12% of females. Q.3 what motivate to buy chocolate In a study of 86 respondent it was found that 17% (15)of the respondent were very tempted by the display ads while 34% (29) respondent are moderately affected by the display ads while it has no affect on purchase decision of 13% (11) of respondent. In the undertaken study visual ads highly affect 41% (35) respondent while only 9% (8) of respondent are not affected by it. 24% (21) of respondent perceives affect of family and friends on their purchase decision while it has no affect on 5% (4) of respondent. This shows that family and friends has very high affect on purchase decision of chocolates buyers. Very insignificant numbers of respondent only 2% are affected by sales-man persuasion while it has no affect on 49% (42) of respondent. Also celebrity endorsement has only a moderate influence on purchase decision of respondents. Only 9% respondent are affected by celebrity endorsement compared to no affect on 16% respondents. 42% females are affected by visual advertisment against 39% of males while the display ads affect male more compared to females with 24% and 11% of significant impact on purchase decision respectively. Also family and friend affect females(27%) more against males (22%). Q.4 Important Attribute of the chocolate It can be inferred from study that taste is very important for buying chocolate 95%males 93% females buy chocolates because of taste. 54% males 49% females are showing neutral response to availability, while 27% males 36% females say that availability is most important for buying chocolate. 19% males 15% females have least impact of availability. Price is most important consideration for 29% males 33% females. It affects 42% males 29% females moderately. For 29% males 38% female price is least important. Packaging seems to impact purchase decision of 49% males 58% females moderately during purchase of chocolates. For 22% males 27% females packaging is most important consideration for buying chocolate. 29% males 15 % females have least impact of packaging. Q.5 Advertisement seems to have moderate impact on purchase decision irrespective of gender; however 29% males 22% females are mostly affected by advertisement. 17% males 24% females are not affected by advertisement. Q.6 Forms of chocolate impact 54% males 44% females moderately while 24% males 27% females are mostly affected by form of chocolate. 22% males 29% females are least impacted by form. 80% chocolate buyer seems to buy particular brand against 7% who do not care for the brand name Q.7 how advertisements persuade consumers to purchase Sample in hands results that 20% of people like to buy due to emotion in their advertisement while 43% of respondent love fun in advertisement while only 27% of people like knowledge in the promotion mix against 10% of people who likes music/jingle. So it can be concluded that people watch and are persuaded due to fun content in the advertising of the chocolate more than any other factor. While analysing data on the basis of gender it can inferred that males (81%) like fun and emotional content in advertisement than females(47%), while female (33%) prefer knowledge content more than males (19%). While 20% of female loves music and jingles in comparison no male like it. Q.8 which brand mostly prefered by consumers In the undertaken study it was found that Cadbury is the most favoured brand with 70% of share as against 21% of Nestle, 4% 5% respectively for Amul and miscellaneous ones. It can be inferred from the collected data that females (71%) like Cadbury more than males (68%), while males prefer nestle (24%) more than that of females (18%). While demand for Amul chocolates is found to be very insignificant and equal in both the gender. Q.9 effect of increament in rates The sample analysis say that 82% respondent are highly brand loyal as 18% of them will buy the costly pack of same and 64% of them will not show any change in demand pattern. Only 5% of respondent are in favour of shifting brand against 13% who will reduce the purchase quantity if the rate increases by 2-5 Rs. The deep gender-wise analyses of result show that both genders are equally brand loyal towards price sensitivity. Results show that around 64% (in both gender) will have no change in their purchase decision while 19% of them show positive relation toward buying as they will buy more thinking quality has improved. Also its seems that Law of demand (increase case) operate on males more than females as 15% 11% of them will reduce buying chocolate with increase in prices. Q.10 from where consumers mostly buy The sample study results show that 35% (30) respondent buys from local shop against 49% (42), 7% (6) and 9% (8) respondent who buys from store, cafeteria and malls respectively. In this study, males (42%) prefer to buy more from local shop than compared to females (29%) while female (55%) prefer to buy more from stores against males (41%). While the ratio of buying from malls and cafeteria reveals there is no significant impact of it on gender as both have almost equal choices in this regard. Q.11 what consumers do if preferred bran not available The analysis of sample data says that 9% of total respondent will buy costly pack of same brand while 56% of them will move to next shop. This shows that 65% of respondent are highly brand loyal against those 30% who will buy another brand or other (6%) will postpone their purchase decision. The analysis of sample data gives result that females are highly brand loyal than males as 71% of them will buy the costly pack of same brand or move to another shop compared to 59% of males if that particular is not available. While36 % males 24% female say that they will shift to another brand while 6% of both genders will postpone their purchase decision. Q.12 how much customer are loyal to specific brand To check brand loyalty and competitive affect we has analyzed that 15% of respondent will not buy any other brand while 53% of them may consider the same against 35% who are not sure of taking decision. Our study 41 male 45 female respondents were there if another brand of the same product appears in the market then 7% males 22% females will not buy the new brand. 64% males 44% females may be considering the new brand. 5% males 18% females shall not consider new brand. 24% males 16% females cant say they will buy new brand or not. CONCLUSION: In study of 86 respondents it was found that 95% (82) respondents like Cadbury Brand, 68% (59) respondents like Nestle Brand, 24% (21) of respondents like Amul Brand 1% respondents like Other Brand. So it can be concluded that Cadbury is most famous brand among others. 50% Cadbury buyers like to buy Dairy milk out of 82 respondents 15% Cadbury buyers like to buy 5 Star out of 82 respondents. 10% Cadbury buyers like to buy Perk out of 82 respondents. So, the findings from study that most preferred chocolate are Dairy Milk out of Cadbury buyers. 36% of Nestle buyers like to buy Kit -Kat out of 59 respondents. 24% of Nestle buyers like to buy Éclairs out of 59 respondents. 20% of Nestle buyers like to buy Munch out of 59 respondents. 52% of Amul buyers like to buy Chocà ³ Mines out of 27 respondents. 48% of Amul buyers like to buy Chocà ³ Zoo out of 27 respondents. To be concluded that Kit -Kat and Chocà ³ Mines is most preferred chocolate in Nestle and Amul respectively. Also, it was found that 59% (51) of respondents like chocolate flavor, 23% (20) likes coffee flavor 20% (17) respondents like nuts flavor. So it can be concluded that chocolate is the most profitable flavor coffee second most profitable. APPENDIX 1. Ho = their exist no relationship between the gender who buy chocolate for self consumption, children, gift. Ha= Gender have significant impact on the purpose of buying chocolates. Gender Child Chi-Square(a,b) .186 13.000 Df 1 2 Asymp. Sig. .666 .002 Gender Gift Chi-Square(a,b) .186 34.907 Df 1 2 Asymp. Sig. .666 .000 Gender Self Chi-Square(a,b) .186 2.116 df 1 2 Asymp. Sig. .666 .347 After applying Chi square test on the data it is found calculated value of test is less than the tabulated one. It means that Ho is accepted thats prove that their is very insignificant difference in perception of both the gender and thus both gender buy chocolates for self consumption, gifting and children in a equitable amount. APPENDIX 2. Ho = their is no relationship in gender and frequency of buying chocolates Ha= Gender affect frequency of buying chocolates. Gender How Often Chi-Square(a,b) .186 13.256 Df 1 3 Asymp. Sig. .666 .004 our Ho is selected and Ha is discarded. Thus use of chi square test proves here that both the gender have similar frequency in buying chocolates. APPENDIX 3. Ho= Cost do not affect the purchase decision of diferent age group Ha = different age group have different perception towards cost Age Cost Chi-Square(a,b) 45.209 26.279 Df 30 3 Asymp. Sig. .037 .000 Here in this study it is found that the age and cost have significant relationship among them. It means different age group have different reaction towards different price levels. Thus our Ha is accepted and Ho is rejected. APPENDIX 4. Ho=Visual ads do not have different on different gender Ha=Visual ads affect different gender Gender Visual Ad Chi-Square(a,b) .186 32.256 Df 1 4 Asymp. Sig. .666 .000 Here Chi Square test show that tabulated value of Chi square is greater than calculated thats why our Ho is accepted, which means that there is no relationship betwen gender and visual ads. APPENDIX 5. Ho= The cost of chocolate do not affect the brand purchase Ha=The price of chocolate affect the brand purchased Cost Brand Chi-Square(a,b) 26.279 85.558 Df 3 2 Asymp. Sig. .000 .000 Here Chi Square test show that tabulated value of Chi square is greater than calculated thats why our Ho is accepted, which means that there is no relationship between cost and brand purchased.

Essay on The White Mountains and My Brother Sam Is Dead :: My Brother Sam Is Dead Essays

The White Mountains and My Brother Sam Is Dead During childhood and adolescence, we are all faced with decisions that will affect our futures. Even a simple choice such as choosing books to read or clothes to wear can make an impact on our lives. The decisions made by Will Parker in The White Mountains and Sam Meeker in My Brother Sam Is Dead, however, are of a much greater magnitude. Their difficult decisions change the lives of many other characters. By choosing to go against their families' beliefs, Will and Sam both become orphans. The two young men are cast out into a dangerous world and have to learn about independence and its hardships. From the very beginning of The White Mountains, Will Parker clearly observes that Capping is a questionable and unethical process: "Why should the Tripods take people away and Cap them? What right have they?" (19) He believes that each person should be allowed to control him or herself and that no machine should be in supreme command. Will's decision to leave home shows this, and his escape to the mountains proves that the Tripods can't make everyone a follower. Will and his friends experience many close calls but are never captured. Will also is tempted to become Capped by the lure of a pretty girl's face (Eloise). He learns that "Before Capping there might be doubts and uncertainties and revulsion. . . . When the Cap was put on the doubts vanished" (133). After hearing this, Will almost gives in to Capping, but then he realizes that in doing so, he would be going against all of his beliefs. In My Brother Sam Is Dead, Sam Meeker clearly shows what he believes by enlisting in the American Revolutionary Army. Even if it means losing his father's love and trust forever, Sam feels that what England is doing to the colonies is wrong. He also knows that if he doesn't fight on the American side, his soul would never rest. Sam Meeker risks everything, including his life, to support and defend the new United States and all of his beliefs. He and the other soldiers could have easily given up and gone home, but they know that by letting the British win, they would show everyone how weak the American army, as a whole, really is. His brave decision to stay does cost him his life, but it also helps to ensure that the Unites States would be free of England.

Chik-Fil-a

Chick-fil-A is one of the most successful fast food restaurant establishments in the country. With over 1,300 locations in 37 states in the Southern U. S. , they continue to grow the brand by expanding to new territories (Chick-fil-A Company, 2009, para 1). In 2008 Chick-fil-A has seen a 12. 17 percent sales increase over the chain’s 2007 performance and a same store sale increase of 4. 59 percent (Chick-fil-A Company, 2009, para1). Throughout the years Chick-fil-A has come up with many innovative ideas to continue expanding business and satisfying their loyal customers. One of the ideas was to offer different types of restaurant set-ups to cater to customer’s needs. The different restaurant set-ups include mall/in line, stand-alone, drive-thru only outlets, dwarf houses, Truett’s grills, licensed non-traditional outlets (franchises) and satellite/lunch-counter. After proper research of different geographical locations the writer has decided to buy into a chic-fil-A franchise zoned in the Columbia County, Grovetown area. Executive Summary Chick-fil-A’s mission is â€Å"to be America's best quick-service restaurant at winning and keeping customers† (ChristiaNet, 2009, para 2). We will strive to be the premier fast food franchise of its kind in the North East market with future goals of expanding into our European territories. Our goal is to keep one step ahead of the competition by offering a clean environment, dynamic customer service, and overall quality products and services. Chick -fil-A's purpose statement reveals the heart of the company: â€Å"That we might glorify God by being a faithful steward in all that is entrusted to our care, and that we might have a positive influence on all the people that we might come in contact with† (ChristiaNet, 2009, para 2). We want our customers to experience the highest level of satisfaction there is to offer during their visit at our franchise. We will deliver a quality controlled atmosphere with efficient state-of-the art appliances, and provide extraordinary customer service so that every customer will benefit from our success. Identify the marketing segment for the product and explain why this segment was selected; The location selected to launch the Chik-fil-a franchise will be in Columbia county centrally located in Grovetown. This area was selected because of its potential profitability. Potential profitability is a function of the current market size, its anticipated growth, current and anticipated levels of competition, and customer behavior and expectations (lacobucci, 2010 ). Columbia County’s rapid growth has transformed this county from a rural neighbor of Augusta to the major suburban county in the second largest metropolitan area in Georgia (Columbia County, 2009, para 1). There a re many reasons for their rapid growth – a growing and diversified job market, a premier school system, affordable land, open spaces lending an air of the countryside, and a stable, conservative county government. Columbia County is predominantly residential and includes a highly-skilled workforce. According to Federal census figures released over the past decade, Columbia is the region's fastest growing county. However, there are still some improvements needed for the revolving community. As stated above Grovetown is a city on the move, constantly reinventing itself to appeal to a variety of residents. However, there are improvements needed that would make the Grovetown area more marketable. Currently there aren’t enough eating places in close proximity to residents living west of the county which is considered Grovetown. There is only one Mexican and Chinese restaurant, a McDonald’s, Subway, and KFC in the community. Surrounding areas offer a larger variety of fast food and dining restaurants but the closest Chic-fil-A is about 10 miles away from the Grovetown area. There are currently only six chik-fil-A locations throughout the city of Augusta which is not considered many at all. That is going to give the entrepreneur a huge advantage at start-up that there is not many other chik-fil-A’s close by and throughout the city. Being that Chick-fil-A is America’s number one choice of fast food, the others don’t stand a chance. Discuss the target market and why these customers will be targeted; The target market will include residents living in the Grovetown/Harlem area and also the army base, Ft. Gordon located approximately 2 miles from the Gate 2 Grovetown entrance. Military personnel make up the vast majority of residents living in the Grovetown area. Ft. Gordon also serves as a training base for new soldiers coming into service so there is a large market segment being targeted. Ft. Gordon only has a Blimpe’s, Popeye’s, Burger King, Godfather’s pizza, Chinese, and Huddle House. Based on the current market, Chik-fil-a will have a huge competitive advantage. With sickness rapidly attacking the bodies of young and older adults healthier alternatives are taken into consideration. Exercise with a combination of healthier diets is now a priority of much of America. Chik-fil-a will be one of the healthier alternatives that Grovetown will welcome hole-heartedly. What’s better than to start your morning with a custom cup of coffee and a low calorie breakfast sandwich? Adding the franchise here will attract morning employees heading to work, 3rd shift workers heading home from work, and many customers in between are most likely to choose Chick-fil-A over McDonald’s and Subway on any given day. Conduct a SWOT (strengths, weakness, opportunities and treats) analysis for the company; SWOT Analysis Chick-fil-A is a unique position of competition. We compete against neighborhood fast food chains such as McDonald’s, KFC, and Subway. However, there is really no threat against America’s preferred fast food restaurants, Chik-fil-a. Offering numerous low calories, fat free items, Chick-fil-A has the best competitive advantage. The benefits and drawbacks of each of our competitors as compared with the services we offer are hardly a match in quality and price. When it comes to nutrition, McDonald’s falls short of the victory over Chick-fil-A. However, McDonalds wills serve as our most stiff competition. In addition to hamburgers, fries, and soft drinks, McDonalds offer grilled chicken sandwiches, an array of salads, Fruit ‘n Yogurt Parfaits, Apple Dippers with Low Fat Caramel Dip, juice, 1% low fat milk, and, at many restaurants, soups (McDonalds Nutrition, 2009, para 5). It has helped McDonalds tremendously; however, Chik-fil-A’s healthier choices are a bit more pleasing to the taste buds. On the other hand, Subway has proven to have a nutritional advantage over Chick-fil-A but the quality of service or product does not add up to exceed it’s customer base. KFC has surely stepped up their competitive edge by comparing their items to its competitor analyzed by its calorie value. If you go to the KFC website it displays the meal choices and calorie values of McDonalds, Subway and Dunkin Donuts against its new grilled chicken meal. Chick-fil-A was not one of the selected fast food components that KFC could compare itself to. Chick-fil-A’s main strategy is to focus on providing a quality controlled tmosphere for the customer with extraordinary customer service while gaining loyal customers. McDonald’s is focusing on growing market share with a disciplined pricing strategy to provide great tasting food at an affordable price (McDonalds Media Center, 2009, para 3). Chick-fil-A understands that the customer drives the business and that most important is to satisfy the customer through superb customer service by offering extensive training to their employees. The writer can attest that competitor’s such as McDonalds, KFC, and Subway can all use improvement in this area. Another competitive edge is our involvement within the community. We will always oblige to be a sponsor for any charitable activities going on in our community. Chick-fil-A and McDonalds are heard more in the media providing programs and sponsorships for their employees and charity events. The residential outlets are continuing to grow tremendously in Columbia County offering Chik-fil-a great opportunities and sponsorship possibilities. Describe the market position for your product and service. A quality that distinguishes chik-fil-A from there fast food competitor’s is it’s commitment to the customer and as a result they have been honored with three Customer service based awards. Product quality is another area that has an effect on the volume of business. If customers are accustomed to receiving quality produced products they are motivated to buy from the supplier because they know what they can expect each time. That is important element in fast food chains. Who wants to drive away from the restaurant with cold food? Complete turn off for the customer and it is sure to leave a bad taste in their mouth for this particular restaurant. In surveys conducted by Marketing and Research Counselors, Inc. Chick-fil-A’s core menu products, including the Chick-fil-A Chicken Sandwich, Chick-fil-A Chicken Nuggets and Chik-fil-A Chick-n-Strips, have consistently ranked number one in their respective categories (Chick-fil-A: Food, 2007). So chik-fil-a will provide the market with products that are favorable by much of America. The â€Å"Eat Mor Chikin† campaign has increased the chain’s sales five-fold. The chain has turned the theme into a fully integ rated marketing program, which includes store point-of-purchase materials, promotions, radio and TV advertising, and clothing and merchandise sales (Chick-fil-A: The Cows, 2007, para 1 ). Chick-fil-A’s marketing presence is here to stay. The company currently has more than 1,380 restaurants in 37 states and Washington, D. C. and enjoyed an aggressive expansion year, opening 80 new restaurants in 2007 (Chick-fil-A Company, 2007, para ). It’s just a matter of time before this company takes its business global and leaves its competitor’s in the wind. Product/Services America loves Chick-fil-A because it can fit into almost any healthy diet through moderation and balanced menu choices. The Chick-fil-A menu offers 10 menu items with 10 or fewer grams of fat. Foods are also cooked in 100 percent refined peanut oil which is naturally trans-fat and cholesterol free (Chick-fil-A: Food, 2007). So not only are the â€Å"eat mor chikin† products delicious, but nutritious as well. Chick-fil-A’s current marketing plan is a huge success. Chock-full a sponsors many events including the Chick-fil-A Bowl, the Atlantic Coast, Southeastern and Big 12 Conferences and Chick-fil-A Kyle Petty Charity Ride Across America sponsorships have introduced new audiences to the brand (Chick-fil-A, 2009, para 6). The company participates in many charities around town and always seen in the community volunteering time and making a difference. For the most part prices do not change within a 12 month period. Products offered coincide with all Chick-fil-A locations, however, services vary. We take pride in offering our customers the best service so we will honor product prices that are currently held at the corporate offices.ReferencesChristiaNet. (2009) Chick-fil-A CEO, S. Truett Cathy. Retrieved December 7, 2009, from http://christiannews.christianet.com/1097585115.htm Columbia County. (2009) Columbia County Georgia General Information . Retrieved December 5, 2009, from http://www.columbiacountyga.gov/ Hoovers Inc. (2009) Chick-fil-A, Inc.- Overveiw. Retrieved December 7, 2009, from http://www.hoovers.com/company/Chick-fil-A_Inc/hrfkki-1.html Iacobucci, D. (2011). Marketing management: 2010 custom edition. Mason, OH: South-Western Cengage Learning. McDonalds. (2009) McDonalds Media Center . Ret rieved December 9. 2009, from http://www.mcdonalds.com/usa/eat.html McDonalds. (2009) McDonalds Health, Fitness, and Nutrition . Retrieved December 9. 2009, from http://www.mcdonalds.com/usa/eat.html Waiter on the Way. (2009) Chick-fil-a Southwest. Retrieved December 11, 2009, from http://www.waiterontheway.biz/Chick-fil-a%20Southwest